Based on financial advisor Deborah Price’s 8 Money Archetypes, these 8 Entrepreneurial Archetypes can help you understand your unconscious attitudes and behaviors towards money and business, and help you become a more empowered entrepreneur.

“Archetypes are unconscious behaviors, not personalities,” Price clarifies. “All of these archetypes exist inside each of us. It’s just a question of which one is the loudest at any given time.”

Archetype 1: The Idealist
Your Strength: Your heart is in the right place: you see your business not just as an opportunity to create abundance in your life, but you also as a way for you to positively change the world.

Your Weakness: You have a tendency to focus too much on your vision, and neglect to really see and understand the current situation that is going on all around you right now. You may feel easily overwhelmed by financial information, and need to rely heavily on advice and the opinions of other people.

Your Growth Goal: Trust in your ability to handle mistakes and difficult situations, and know that you can make good judgments in spite of them. Apply enough discipline to arm yourself with the basic knowledge of money and finances, and carefully choose your mentors and team members.

Pretty soon you will learn to balance your “ideal vision” with “what’s truly possible, given what you already have,” and build the kind of business that?s both satisfying and long-lasting.

Archetype 2: The Veteran
Your Strength: You’ve had previous experience in starting or running previous business ventures, and have had some ups and downs with them.

Your Weakness: You have a tendency to be overly cautious about future business and investment opportunities, and are constantly reminding yourself of how this or that idea won’t work because something similar to it didn’t work before. You may have developed a fear of failure, or still feel victimized by people and partners from the past.

Your Growth Goal: Learn to ask more useful questions as you review your past experiences, and use your answers to take more positive actions in the present. For example, instead of asking yourself “Why am I so bad at this?” you can ask yourself “What was I good at in this situation, and how can I capitalize on this next time?” And instead of telling yourself “I’ll never let this happen to me again,” you can ask yourself “What would I have wanted to happen instead, and how can I bring about that outcome?”

While it’s true that past lessons will tell you what you need to avoid, you also need to remind yourself that these same lessons also teach you what you need to embrace and accept–about yourself, and the world.

Archetype 3: The Warrior
Your Strength: Your mission is to conquer the business world, and people look up to and trust your amazing focus, decisiveness, and leadership. You rely on your instincts and internal and external resources to guide your decisions.

Your Weakness: Being a Warrior, you sometimes have difficulty distinguishing between “battles to fight” and “opportunities for growth.” These opportunities often come in the form of people who act against your expectations, whether as members of your team or as “competition”.

Your Growth Goal: Some Warriors are actually former Veterans who have conquered their fears and learned to take more calculated risks. Extend these abilities now towards taking more risks in your networks and business relationships. Learn to recognize whether certain people who challenge you should be dealt with as “opponents,” or if they’re actually mentors and allies in disguise.

Archetype 4: The Rescuer
Your Strength: You have natural “money wisdom,” and you often direct a huge part of your money flow towards taking care of or rescuing others in need (whether it’s employees, clients, family or friends).

Your Weakness: Your concern for others sometimes leads you to neglecting your own needs, and when this happens you have a tendency to resent the people you’re taking care of for not being able to handle themselves financially the way you can.

Your Growth Goal: Learn to balance between taking care of the needs of others with taking care of your own; between exercising your business and financial skills with empowering others to discover their own financial direction.
You can more easily achieve this when you practice the habit of putting things in writing, whether as decision-making systems, individual and corporate agreements, or deadlines for your own goals.

Archetype 5: The Adventurer
Your Strength: You play by a different set of rules and approach your business with a sense of adventure. You try to look for shortcuts to success, and are more courageous about taking financial risks than other archetypes.

Your Weakness: You have the tendency to get caught up in the excitement of new opportunities, and fail to look into the details of things before making important decisions.

Your Growth Goal: Learn to add “discipline strategies” to your risk-taking, and get someone to help you review the possible outcomes of each opportunity before making a commitment.

This–added to your natural ability to easily learn from your mistakes–makes you the kind of entrepreneur who can grow quickly and advance easily, no matter what industry you focus on.

Archetype 6: The Creative

Your Strength: You see your business as a way to express your artistic skills – and a means to fund and develop it further.

Your Weakness: You often have a love-hate relationship with money. You love how it can help you support and achieve your spiritual and artistic growth, but you hate how it seems to control and take over your life.

Your Growth Goal: Realize that your business growth – just like your artistic development – is closely tied with your spiritual path, not just in terms of the money it can give you, but the impact you can make on the world.
Seek out mentors in the creative industry who have combined business and financial growth with an authentic expression of who they are, and learn how you can reach and help more people with the spiritual and artistic gifts you offer.


Archetype 7: The Controller

Your Strength: You often find that, whenever you truly set your mind on your goals, you will eventually get everything you need and desire.

Your Weakness: You have a great need to control every aspect of your business, from people to events and circumstances. Deep inside you feel losing control – and losing everything you worked hard for – giving you little peace of mind.

Your Growth Goal: Recognize and admit that any kind of angry feelings you have are actually fears in disguise. Know yourself better and learn to master your emotions. Have everything detailed in writing when you work with people, so that you can remind yourself of your own boundaries, and start letting go of those things that you need to entrust to others.

Archetype 8: The Magician

Your Strength: You know how to turn your goals and dreams into financial and business realities. You have made peace with your past, identified and replaced unhealthy patterns, and take joyful responsibility for your actions and decisions.

Your Weakness: You already know what they are, and are continually learning to transform them.

Your Growth Goal: Because yours is the ‘ideal’ entrepreneurial type, all you need to do is continue on the path you’re now on. Continue respecting money as an important tool without having to be defined by it; continue using you abundance generously, yet purposefully.

http://www.entrepreneur.com.ph/features/article/what39s-your-entrepreneurial-archetype

http://www.entrepreneur.com.ph/features/article/what39s-your-entrepreneurial-archetype-part-2

http://www.entrepreneur.com.ph/features/article/what39s-your-entrepreneurial-archetype-part-3

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